LET’S DO THINGS OUR OUAI.
OUAI is a breath of “fresh hair” in the beauty and wellness world. It’s here to help every person get a taste of the good life and give them the confidence to win life their OUAI. Jen Atkin, celebrity stylist, created OUAI to be a community fueled haircare brand. It has developed in an OUAI of Life offering fragrance and body products as well.
TIME FOR SOME CURL TALK.
Go through product like a pint of ice of cream after a breakup? Thanks to you we tested and created the ultimate Curl Crème, in a supersized 8 oz tube. This silicone-free crème uses a hydrating menu of ingredients, like linseed and chia seed oils to form, shape and define curls while maintaining the hair’s natural texture. Plus, a mix of babassu, coconut and soybean oils reduces frizz, conditions, hydrates and adds shine. For the perfect amount of movable definition and hold.
EFFORTLESS BEAUTY AT YOUR FINGERTIPS.
Life is hard but looking and feeling good should be easy. Every product is purposefully crafted to help you achieve realistic goals. Get the look you saw on the ‘Gram without the glam squad.
GLOW FROM HEAD TO TOE. The complete lineup of OUAI products include hair care to restore strength and shine, treatments to heal hair from the outside in, styling formulas to achieve effortless looks and all-over body care for extra glow and hydration. OUAI’s line recently expanded to include dreamy perfumes, super chill bath bombs and luxurious body scrubs. Take your self-care days to the next level.
JOIN THE COMMUNITY.
OUAI is more than a company; it’s a community. Daily feedback from customers and stylists help OUAI to create the products you will love by asking you what you want instead of telling you what you need.
Let’s Hear It For the Curls! Dreamed up by you, made by OUAI. After working with 150 community members over one full year of testing, we created a do-it-all curl crème for all curl types—from curly to coily and fine to thick. OUAI Curl Crème defines curls, reduces frizz, and adds shine. Plus, the fragrance-free formula is ready to use as a mixer in your next curl cocktail.
This Is What Cremes Are Made Of. Want soft, bouncy curls? OUAI Curl Crème adds just the right amount of moisture and definition to every curl. Use it on wet or dry hair in any routine, from twist-outs to wash-n-go’s, for soft and defined curls. Its unique texture starts out thick like your favorite ice cream, and melts into your hair like an oil. No residue, sticky fingers or crunchy curls.
OUAI Means Yes. In that casual Parisian way. OUAI is about being better IRL than on Instagram. It’s about having honest conversations with our community. It’s about letting go of unrealistic expectations and embracing your imperfections.
Ingredients That Get The Job Done. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
For Real Life, For Real People. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.